The most difficult thing to achieve is conversions in B2B, marketing professionals are of the view that their biggest challenge is to convert leads into customers without knowing their lead conversion rate.
Conversions are the money makers or the cash cows of B2B marketing, and it is from them, that the cash flows in. Running a lead generating campaign is easy, but if leads don’t convert into business opportunities and those opportunities are not turned into deals, it is not worth the effort.
Here are 7 Ways to increase your B2B lead conversion rates
1. Create landing pages that work
Landing pages are one of the most important elements of lead generation. First and foremost, you need to do is that remove the main navigation elements such as additional header and footer navigation from your landing page. The landing page is only for one single objective and intended to generate high-value B2B leads or score conversions. A meaningful and direct copy with a clear value proposition can improvise conversion rates. You need to build your marketing campaign accordingly to target niche segments of your potential customers.
2. Create content that is relevant and valuable
Create some unique thought to provoke your content which leaves the reader with something to think about. You need to ask the correct questions so that he learns something from your articles.
Adding different visuals to the content make it more appealing to the different learning styles which your readers may have. lead conversion squared
3. Make your calls-to-action persuasive
A good calls-to-action (CTA) drives people to your content offers. The offers can turn out to be useless if the CTAs aren’t effective at capturing people’s attention and persuading them to the click. There are chances of your CTAs going unnoticed if your CTA totally blends in too much with the website design. You need to use contrasting colors to make the CTA stand out, and moreover, use of design should be done in such a manner that it is clear that it is a clickable call-to-action.
4. Unleash lead flows to the maximum
Lead flows can help you deliver a pop-up if the reader stays on a page for a certain amount of time before the bounce. For example, if you come to know through analytics, that someone stays on a high converting page for 45 seconds before they bounce, consider using lead flows to deliver subscription pop-ups. This will give enough time to provide them with a re-engagement opportunity before they bounce off the site.
5. Go that extra mile to retarget your audience
Retargeting is the best bet for marketers as there’s a longer buyer cycle, with a reduced likelihood of low consideration impulse purchases. Buyer decisions are reached after a much focused detailed deliberation, a long and sustained period of thought and research. Here’s why there is a good chance of conversion as your prospect has already visited your website and traveled down the sales funnel a bit. Retargeting advertisements could help you in brand recalling and stay top of mind with your customers.